Rare Disease Day

Cambridge BioMarketing

Rare Disease Day is celebrated each year on the last day of February to promote awareness, raise money for research, and bring communities together to recognize the support that numbers can provide. For Rare Disease Day 2019, the Faces of Rare project decided to put rare diseases on a grand scale, literally. Anthem was commissioned to photograph and project subjects living with a rare disease on the side of Boston City Hall Plaza to raise awareness for rare diseases and get the general public involved in the conversation. More from this campaign can be found here.