When conceptualizing a project, we ask our clients what they want the viewer to know, feel, and do. Then we find the story that serves as the vehicle for these goals - and it must be a story grounded in truth and humanity. Facts merely inform, but stories inspire.

Practice: Change is the story of how one woman's idea to bring yoga to some of the biggest slums in the world caught on like wildfire and is transforming lives, communities, and possibly countries. Paige Elenson founded the the Africa Yoga Project in 2007 and met a young, traumatized girl named Margaret Njeri, who hails from the slums. Through yoga, Margaret found her way out of a life of abuse, poverty and crime and now supports herself and her family as a yoga teacher - and is a powerful community leader. Kenyan yoga teachers now teach more than 4,000 people each week in the slums and beyond in Kenya through the Africa Yoga Project.

This film won the 2012 New England Emmy Award for Outstanding Documentary, among other awards.

Executive Producers: Baptiste Power Yoga Institute, Africa Yoga Project, & Anthem Multimedia

We created this lyrical short film in response to an ask from an institution beloved and meaningful in our lives: A 400-acre teaching farm in western Massachusetts needed a way to communicate all that had transpired during a 16-month deep pause, during which time they took on racial equity and liberation work head-on. They emerged a changed organization, refocused and deepened in their mission to Connect People To The Land.

Our goal was to present this deeply felt story of an institution, comprised of individuals committed to the process of evolution, and of doing better, always, in the face of new awareness. Our tools were poetry, bold and clear imagery, an evocative and original score intertwined with the visuals, rich sound design, and heartfelt interviews.

Coffee is complicated. Perhaps the brew itself is a simple pleasure, but the variables that go into creating a single cup are numerous and thorny. Climate breakdown, hardship migration, economic exploitation. All are ‘externalities’ of the globalized production of commercial coffee.

Our goal with this campaign was to educate coffee drinkers about all that goes into their morning joe - with the aim of inspiring them to make decisions that are better for the people and the planet. Our challenge was how to do all of this without lecturing. So we turned to comedy! (And drank a LOT of coffee in the process . . . )

Client: Dean’s Beans Organic Coffee

This is a trailer for a series-in-development based on Kristin Kimball’s bestselling novel, The Dirty Life. For the visuals, we documented her on her organic farm in upstate New York.

Client: Broad Reach Films

Our client mobilizes its workforce annually to give back to communities, and they wanted us to tell this story of their Global Day of Service. We sought to go beyond event coverage and reveal the impact of each act of service by combining motion graphics and live footage.

Client: Charles River Labs

Our client asked us to create a piece of content to inform and excite viewers about a shift coming to their digital offerings that would promise to tremendously accelerate healthcare solutions. We embraced the challenge of translating this important, yet cerebral initiative for a visual format.

Client: Charles River Labs